Since all self tanning product work differently on different skin types, it's all a bit of trial and error, but hopefully the information below can you in the right direction to find the the product that works best for you.
Booths using a spray-on tanner started popping up around 2003. They claimed to give you a natural looking glow.
It's very similar to self-tanners you rub on your body but the difference is you don't have to worry about getting it even or any streaks or splotches. It takes a little preperation work. You need to apply a barrier cream to make sure you're feet don't turn too dark, a shower cap to protect your hair and some lip balm. Then once you step inside it takes less than a minute. Just towel off when you're done and you're ready to hit the beach.
Grocery story shelves are full of "do-it-yourself" tanners . Many products promising to bronze your skin and give you a summer glow. The Loreal was a spray-on application which goes on fairly light. The Neutrogena is like a moisturizer you rub in. After 24 hours, both certainly tan your skin, but their performance was about equal. The main difference is smell. Its said that Neutrogena smells pretty bad.
If you prefer organic products, Aveda's entire line is plant derived and they have a sunless tanner called Sun Source.
According to several popular women's magazines and online sites, Clarins self-tanning instant gel is the best for a natural looking instant glow followed by St. Tropez tinted self-tanning lotion and Fake Bake Self-Tanner.
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